
Use AI When You Just Don’t Care
Last year I proofread a script for a client’s video ad that compared the experience of using the client’s web design tool to using AI. The ad’s less than a minute long, but sums up an incredibly important principle of how we use and don’t use AI: Note: Readymag didn’t pay me to share or write this mini-essay, but the video did inspire it. Besides the actor’s amazing ability to express their impatience using just their hands, and the AI’s overly smug emojis, I like this ad because it focuses on a specific set of circumstances: After attempting to work with the AI interface and give it clear instructions, the creative person gets frustrated and gives up (“this is not working”), telling the AI that they’re looking for something that feels like it came from them and only them (“i need something that reflects my style”). As a result, the ad ends with our irritated creative putting AI away and deciding to make the website themselves. As a counterexample to this, one of the first AI controversies I saw in early 2023 involved a college-student gymnast and social media influencer who ran a paid post touting AI for writing papers






